The Total Economic Impact Of Google Apps

veröffentlicht um 26.04.2013, 07:52 von Heinz Ruffieux

In November 2012, Google commissioned Forrester Consulting to re-examine the total economic impact and expected return on investment (ROI) enterprises may realize by adopting Google Apps after having managed a traditional on- premise messaging and collaboration environment.
Google Apps is a cloud-based messaging, collaboration and storage platform, which includes mail, calendaring, text and video chat as well as web-based collaborative documents, spreadsheets, presentations and slides.

The purpose of this study is to revisit a TEI case study completed for Google Apps in 2010 to adjust for any difference in financial impact over the past two years. This document should provide readers with a framework and analysis to evaluate the potential financial impact of switching from legacy email and productivity solutions to Google Apps.

To conduct this analysis, Forrester conducted a combination of in-depth executive interviews as well as two broader surveys targeted at both IT and end user groups. This approach allowed Forrester to understand the broad impact Google Apps is having on IT and end user organizations and to supplement this data with an understanding of the underlying drivers of moving to a cloud-based messaging and collaboration platform.